Curriculum Plan – Media Studies

Year / Term

Autumn

Spring

Summer

Year 9

 

Introduction to the theoretical Framework

  • Media Language
  • Audiences
  • Representation
  • Institutions

Developing Practical Skills

  • Introduction to publishing techniques
  • Storyboarding skills
  • Scripting Skills
  • AV skills

Introduction to Advertising and Marketing

  • Techniques
  • Stereotyping
  • Practical application
  • Text analysis

Introduction to Television

  • Genre
  • Institutions
  • Audiences and Consumption
  • Practical Application

Introduction to The Music Industry

  • Genre
  • Marketing and promotion
  • Institutions
  • Target audiences and consumption
  • Practical Application

Introduction to Newspapers/ magazines

  • Genre
  • Conventions
  • Representation
  • Institutions and their values
  • Audiences and Consumption

Year 10

Exploring the theoretical Framework

  • Media Language
  • Audiences
  • Representation
  • Institutions

Review of Practical Skills

  • Publishing techniques review
  • AV Skills Review

Introduction to Component 1A and B

  • Advertising and Marketing in This Girl Can, Quality Street and Spectre
  • Practical application
  • Representation in magazines GQ and Pride

Exam Focus

  • Question analysis and draft magazine practical tasks

Introduction to component 2 Section A

  • TV Genre – Sitcom
  • Analysis of The IT Crowd
  • Analysis of key sequences
  • Analysis of representations
  • Institutional analysis
  • Target audience and Consumption
  • Introduction to Product 2 – Friends
  • Exam question analysis

Exam Focus

  • Mock Exam

Introduction to Component 3

  • Working from a brief
  • Refresher training on equipment/ software
  • Pitching and treatment
  • Review storyboarding and scripting
  • Planning

Production – Component 3

  • Filming, photographing, construction and editing

Year 11

Component 1 Section B

  • Introduction and overview of Pokemon Go

Introduction to Component 2 Section B

  • Music videos and online media
  • Analysis of ‘Bad Blood’
  • Contexts of contemporary music video
  • Analysis of Uptown Funk
  • Analysis of ‘Black or White’
  • Analysis of Social, online and participatory media for Taylor
    Swift and Bruno Mars
  • Industry and audience issues for Bruno Mars

Component 1 Section B

  • Radio industry and The Archers
  • Audience and The Archers
  • Exam question analysis

 Component 1 Section A

  • Newspapers introduction and overview. Analysis of The Guardian and The Sun – media language and representation

Component 1 Section B

  • Newspaper Industry – The Sun
  • Audiences and The Sun

Exam Focus

  • Revision and Exam Practice